Logo Fundación Brava

Our team

A committed team working for culture and nature.

Chief Executive Officer

Adrián Cheb Terrab

Punta del Este, Uruguay

Financier and founder of BRAVA Investments Management Corp., Adrián has four decades of experience in international finance. Drawing on this experience, he makes it the strategic foundation of Fundación BRAVA: an institution built on a commitment to continuity, rigor, and excellence. With a vision centered on developing the next generations as protagonists of the future ahead, Fundación BRAVA brings together resources and knowledge to foster emerging talent in the arts and promote the preservation of our natural ecosystem.

His professional journey has been marked by an innovative and disruptive outlook. As early as 1995, when decentralization was not yet part of global business trends, he championed an operating model that challenged traditional structures and anticipated transformations that would become central to the business world years later.

His love for nature, sport, and outdoor life has been a constant throughout his life and shapes his outlook. Deeply committed to preserving our natural heritage and raising awareness of environmental challenges, Adrián believes that protecting our surroundings is a collective responsibility we must address.

In music and the visual arts, he sees a dimension that goes beyond what is visible: one that reveals, awakens, and expands human potential. Fundación BRAVA was born from this synthesis: the experience of someone who learned to turn vision into action, the awareness of someone who understands the value of preserving nature, and the sensitivity to recognize culture and future generations as an essential transformative force for stewarding the future of our planet.

act@fundacionbrava.org

Board of Directors

Juan Pablo Martino/ Buenos Aires, Argentina

With more than 20 years of leadership in Argentina's pharmaceutical industry, Juan Pablo combines strategic vision with a steadfast commitment to well-being. A husband and father of two, he is an athlete and outdoor enthusiast who finds inspiration in the sea and the mountains. Guided by strong family values and a deep sense of community, he brings Fundación BRAVA management expertise and human warmth, helping preserve the natural environment and support the development of future generations.

Julián Del Moral/ Basel, Switzerland

Born in Basel, Switzerland, after 20 years as an executive at three major Swiss banks, Julián went on to found and become CEO of JTS Investments, an asset management company licensed in Switzerland to manage public funds. At 47, he is married and has one daughter. A high-performance athlete and nature enthusiast, having grown up in Basel is more than a geographic detail for him; it has shaped his character. Swiss precision is evident in every legal decision, every figure, and every commitment he makes, without exception. His strong background in the European institutional capital markets, together with a formidable legal and technical foundation, brings fundamental value to Fundación BRAVA.

Guillem Viladomat/ Andorra La Vella, Andorra

Andorran entrepreneur specializing in technology-intensive developments, Guillem is the founder and current CEO of Durcal.com, Spain's highest-rated intelligent telecare platform for older adults, which partners with Telefónica de España, Vodafone, Prosegur, and others. He previously created Alpify, the mountain emergency app adopted by the Government of Andorra and most Spanish 112 emergency services for high-altitude rescues.

In 2022, MIT Technology Review named him one of its Innovators Under 35. Representing a family tradition spanning four generations of love for nature, excellence, and entrepreneurship, Guillem combines an innovative outlook with close attention to detail and the sensitivity needed to identify opportunities offered by advanced technology. He brings Fundación BRAVA a fresh, inquisitive, future-oriented perspective, helping the institution adopt efficient practices and state-of-the-art technology.

Visual Arts

ART MANAGER

Florencia de Palleja

Punta del Este, Uruguay

Visual artist, educator, and graduate in Visual Communication Design. Currently based in Punta del Este, Uruguay, she serves as Art Manager and leads the Visual Arts department at Fundación BRAVA. In this role, she develops projects, programs, and open calls focused on contemporary art, with particular emphasis on supporting and promoting emerging artists. Her internationally oriented artistic career includes exhibitions across the Americas, Europe, and Asia, as well as artist residencies in Beijing, China, and Florence, Italy. Her experience as an artist, combined with her international training, brings a sensitive and contemporary perspective to artistic creation and to the development of new generations of artists.

ART CONSULTANT

Fiona White

Punta del Este, Uruguay

Art consultant, cultural manager, and educator with more than 30 years of experience in executive leadership, strategic planning, and the development of arts institutions and projects across the region. British-Argentine and currently based in Punta del Este, Uruguay, she combines a background in Art History with extensive experience in the visual arts market, university teaching, and cultural marketing. As part of the Fundación BRAVA team, she contributes to institutional development and project leadership, bringing a strategic perspective that connects art, cultural management, and the wider community. Her experience and knowledge of the art ecosystem enable her to build bridges between artistic creation, institutions, and the different stakeholders involved in cultural development.

art@fundacionbrava.org